Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
Liu’s Original Post
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
December 26, as 2024 comes to a close, OnePlus has officially launched the Ace 5 series. Among them, the OnePlus Ace 5 Pro stands out with its latest Snapdragon 8 Elite processor and focus on gaming performance, marketed as an “All-in Gaming” device. Featuring a flat-screen design and cutting-edge features, it aims to deliver a …
The OnePlus Ace series has long been a favorite among gamers. With the release of the Ace 5 Pro, the brand aims to redefine gaming and performance, setting new benchmarks in a highly competitive market. Let’s explore what makes the OnePlus Ace 5 Pro the ultimate flagship performer for 2024. Sleek Design with Enhanced Visual …
OPPO Find N5 (OnePlus Open 2) Fully Revealed On December 28, Smartprix unveiled renders of the OnePlus Open 2, the international version of the OPPO Find N5. Alongside the images, key specifications of this upcoming foldable smartphone were disclosed. According to OPPO’s strategy, the OnePlus Open 2 and OPPO Find N5 will share identical configurations …
December 25, 2024 – Market research firm Omdia has released its Q3 2024 global smartphone rankings, revealing key trends in the industry. The quarter saw a total shipment of 309.9 million units, marking a modest year-over-year growth of 2.6%. Among the highlights, Motorola emerged as the standout performer with a 37.3% growth rate, while Huawei …
OPPO and OnePlus Design Chief Reflects on a Decade of Innovation and Teases 2025’s New Design Language
Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
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