CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Huawei emerged as the clear market leader with 36% YoY growth
Xiaomi and vivo achieved moderate gains of 10% and 6% respectively
Apple (-13%), OPPO (-9%), and Honor (-3%) faced declining sales
Government Intervention & 2025 Outlook China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
Following the successful debut of the Realme GT7 Pro in November 2023, which redefined flagship affordability with its Snapdragon 8 Supreme Edition chipset, Realme has announced the imminent release of its upgraded variant: the Realme GT7 Pro Racing Edition. Touted as a “pure-blooded performance flagship,” the device will prioritize raw power, battery efficiency, and gaming capabilities …
Design: Functional Elegance RedefinedIntroduction What defines a true “Ultra” smartphone? For Xiaomi, the answer is clear—an industry-leading mobile photography experience. Since partnering with Leica, Xiaomi has consistently pushed the boundaries of smartphone imaging, and the latest Xiaomi 15 Ultra is no exception. With unmatched camera performance, the Xiaomi 15 Ultra sets a new benchmark in …
December 25, 2024 – OPPO officially launched the A5 Pro smartphone yesterday at 14:30, with pre-orders now open. The device comes in four storage options: • 8GB RAM + 256GB storage • 8GB RAM + 512GB storage • 12GB RAM + 256GB storage • 12GB RAM + 512GB storage Design The OPPO A5 Pro features …
Apple’s upcoming lightweight smartphone, the iPhone 17 Air, has recently been the subject of extensive leaks. According to the latest reports, this ultra-thin device will measure just 5.5mm in thickness and offer impressive specifications, including a 6.6-inch OLED display and a single 48MP rear camera. Ultra-Thin Design & Advanced Display The iPhone 17 Air will …
China Smartphone Market Shows Modest 1.5% Growth in 2024 Amid Polarized Brand Performance
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Government Intervention & 2025 Outlook
China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications
While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
Related Posts
Realme GT7 Pro Racing Edition Set to Launch This Month: Might Be Most Affordable Snapdragon 8 Elite Flagship
Following the successful debut of the Realme GT7 Pro in November 2023, which redefined flagship affordability with its Snapdragon 8 Supreme Edition chipset, Realme has announced the imminent release of its upgraded variant: the Realme GT7 Pro Racing Edition. Touted as a “pure-blooded performance flagship,” the device will prioritize raw power, battery efficiency, and gaming capabilities …
Xiaomi 15 Ultra Review: The Pinnacle of Mobile Photography Excellence
Design: Functional Elegance RedefinedIntroduction What defines a true “Ultra” smartphone? For Xiaomi, the answer is clear—an industry-leading mobile photography experience. Since partnering with Leica, Xiaomi has consistently pushed the boundaries of smartphone imaging, and the latest Xiaomi 15 Ultra is no exception. With unmatched camera performance, the Xiaomi 15 Ultra sets a new benchmark in …
OPPO A5 Pro Launched: Powered by Dimensity 7300
December 25, 2024 – OPPO officially launched the A5 Pro smartphone yesterday at 14:30, with pre-orders now open. The device comes in four storage options: • 8GB RAM + 256GB storage • 8GB RAM + 512GB storage • 12GB RAM + 256GB storage • 12GB RAM + 512GB storage Design The OPPO A5 Pro features …
iPhone 17 Air Detailed Specifications Revealed: 5.5mm Ultra-Thin Design and 48MP Rear Camera
Apple’s upcoming lightweight smartphone, the iPhone 17 Air, has recently been the subject of extensive leaks. According to the latest reports, this ultra-thin device will measure just 5.5mm in thickness and offer impressive specifications, including a 6.6-inch OLED display and a single 48MP rear camera. Ultra-Thin Design & Advanced Display The iPhone 17 Air will …