CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Huawei emerged as the clear market leader with 36% YoY growth
Xiaomi and vivo achieved moderate gains of 10% and 6% respectively
Apple (-13%), OPPO (-9%), and Honor (-3%) faced declining sales
Government Intervention & 2025 Outlook China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
OPPO’s product manager for the Find series, Zhou Yibao, has confirmed that the highly anticipated Find N5 foldable smartphone will be officially announced next week. Zhou shared this update on Weibo while responding to multiple queries from users about the Find N5, hinting that the upcoming device will be “stunning.” Ultra-Slim Design with Titanium Build …
The highly anticipated OPPO Find X8 Ultra, positioned as the imaging flagship of the series, is set to redefine industry standards with cutting-edge display and camera innovations. Following the acclaim of its predecessor—equipped with the MediaTek Dimensity 9400 chipset and OPPO’s proprietary Tidal Engine for seamless gaming performance—the new Ultra variant promises groundbreaking advancements in …
Redmi Turbo 4: A Comprehensive Upgrade in Design, Display, and Performance Redmi, a subsidiary of Xiaomi, has unveiled its highly anticipated new year flagship smartphone, the Redmi Turbo 4. While the device has garnered significant attention from users eager to make it their next smartphone, debates about its pricing have surfaced. To help users better …
According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking …
China Smartphone Market Shows Modest 1.5% Growth in 2024 Amid Polarized Brand Performance
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Government Intervention & 2025 Outlook
China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications
While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
Related Posts
OPPO to Officially Announce “Stunning” Find N5 Foldable Smartphone Next Week
OPPO’s product manager for the Find series, Zhou Yibao, has confirmed that the highly anticipated Find N5 foldable smartphone will be officially announced next week. Zhou shared this update on Weibo while responding to multiple queries from users about the Find N5, hinting that the upcoming device will be “stunning.” Ultra-Slim Design with Titanium Build …
OPPO Find X8 Ultra to Feature 2K Flat Display with Revolutionary LIPO Ultra-Narrow Bezel Technology
The highly anticipated OPPO Find X8 Ultra, positioned as the imaging flagship of the series, is set to redefine industry standards with cutting-edge display and camera innovations. Following the acclaim of its predecessor—equipped with the MediaTek Dimensity 9400 chipset and OPPO’s proprietary Tidal Engine for seamless gaming performance—the new Ultra variant promises groundbreaking advancements in …
Redmi Turbo 4: A Comprehensive Upgrade from Turbo 3 in Design, Display, and Performance
Redmi Turbo 4: A Comprehensive Upgrade in Design, Display, and Performance Redmi, a subsidiary of Xiaomi, has unveiled its highly anticipated new year flagship smartphone, the Redmi Turbo 4. While the device has garnered significant attention from users eager to make it their next smartphone, debates about its pricing have surfaced. To help users better …
Apple and Other Foreign Smartphone Brands See Decline in China: November 2024 Shipments Drop 47.4% YoY
According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking …