CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Huawei emerged as the clear market leader with 36% YoY growth
Xiaomi and vivo achieved moderate gains of 10% and 6% respectively
Apple (-13%), OPPO (-9%), and Honor (-3%) faced declining sales
Government Intervention & 2025 Outlook China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
In January 2025, several new smartphones are expected to launch, according to a Weibo post by the well-known tech blogger @Digital Chat Station. The lineup includes the Redmi Turbo 4, iQOO Z9 Turbo Long Battery Edition, Realme 14 Pro+, and Huawei Enjoy 80. The release of Huawei Enjoy 80 remains tentative. The blogger also shared …
What defines a true “Ultra” smartphone? For Xiaomi, the answer is clear: unparalleled imaging capabilities. Since partnering with Leica, Xiaomi’s Ultra series has consistently prioritized photographic excellence, and the newly launched Xiaomi 15 Ultra is no exception. After extensive testing, it’s safe to say this device sets a new benchmark for smartphone photography—pure, powerful, and …
Following the highly anticipated release of the Xiaomi 15 series last October, which included the Xiaomi 15 and Xiaomi 15 Pro, Xiaomi has captured significant attention with its flagship offerings. Now, new leaks reveal the design of the upcoming Xiaomi 15 Ultra, slated for a February launch. A Bold and Recognizable Quad-Camera Design According to …
The OnePlus Ace series has long been a favorite among gamers. With the release of the Ace 5 Pro, the brand aims to redefine gaming and performance, setting new benchmarks in a highly competitive market. Let’s explore what makes the OnePlus Ace 5 Pro the ultimate flagship performer for 2024. Sleek Design with Enhanced Visual …
China Smartphone Market Shows Modest 1.5% Growth in 2024 Amid Polarized Brand Performance
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Government Intervention & 2025 Outlook
China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications
While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
Related Posts
Upcoming Smartphones in January 2025: Redmi Turbo 4, iQOO Z9 Turbo, Realme 14 Pro+, and Huawei Enjoy 80
In January 2025, several new smartphones are expected to launch, according to a Weibo post by the well-known tech blogger @Digital Chat Station. The lineup includes the Redmi Turbo 4, iQOO Z9 Turbo Long Battery Edition, Realme 14 Pro+, and Huawei Enjoy 80. The release of Huawei Enjoy 80 remains tentative. The blogger also shared …
Xiaomi 15 Ultra Review: The Definitive Imaging Flagship
What defines a true “Ultra” smartphone? For Xiaomi, the answer is clear: unparalleled imaging capabilities. Since partnering with Leica, Xiaomi’s Ultra series has consistently prioritized photographic excellence, and the newly launched Xiaomi 15 Ultra is no exception. After extensive testing, it’s safe to say this device sets a new benchmark for smartphone photography—pure, powerful, and …
Xiaomi 15 Ultra Renderings Reveal Unique Quad-Camera Design
Following the highly anticipated release of the Xiaomi 15 series last October, which included the Xiaomi 15 and Xiaomi 15 Pro, Xiaomi has captured significant attention with its flagship offerings. Now, new leaks reveal the design of the upcoming Xiaomi 15 Ultra, slated for a February launch. A Bold and Recognizable Quad-Camera Design According to …
OnePlus Ace 5 Pro (OnePlus 13R Overseas): A Performance Powerhouse for Everyday Use
The OnePlus Ace series has long been a favorite among gamers. With the release of the Ace 5 Pro, the brand aims to redefine gaming and performance, setting new benchmarks in a highly competitive market. Let’s explore what makes the OnePlus Ace 5 Pro the ultimate flagship performer for 2024. Sleek Design with Enhanced Visual …