December 25, 2024 – Market research firm Omdia has released its Q3 2024 global smartphone rankings, revealing key trends in the industry. The quarter saw a total shipment of 309.9 million units, marking a modest year-over-year growth of 2.6%. Among the highlights, Motorola emerged as the standout performer with a 37.3% growth rate, while Huawei retained the tenth spot, and Xiaomi secured third place.

Key Rankings and Insights
1. Samsung maintained its top position with 57.5 million units shipped, accounting for a 19% market share. Despite a 1.7% year-over-year decline, Samsung’s strong performance in Europe, South America, and Africa helped it retain its lead.

Samsung tops global smartphone rankings with 57.5 million units shipped in Q3 2024.

2. Apple came in second with 54.5 million units shipped, capturing 14% of the market share, reflecting a 2% growth year-over-year. Apple continues to perform well in emerging markets such as India and Latin America.

Apple maintains second position with 54.5 million units shipped globally.

3. Xiaomi ranked third, shipping 42.8 million units for a 14% market share and a 2.5% year-over-year growth. With new product launches anticipated in Q4, Xiaomi is expected to show further momentum.

4. OPPO (including OnePlus) secured the fourth spot with 28.6 million units shipped and a 9% market share. It recorded a 7.5% year-over-year growth, driven by robust overseas performance.
5. vivo followed closely with 27.2 million units shipped and a 9% market share, showing a remarkable 20.4% growth. vivo’s primary markets include China and India, where it remains a dominant player.
6. Transsion ranked sixth, with 25.5 million units shipped and an 8% market share. The brand saw a 5.9% decline, attributed to patent-related issues. Despite this, its stronghold in Africa keeps it in the global rankings.

7. Motorola emerged as the dark horse, shipping 15.4 million units and achieving a 37.3% year-over-year growth, the highest on the list. The brand’s success is attributed to its performance in the U.S. and Latin America.

8. Honor ranked eighth with 14.9 million units shipped and a 5% market share. Its shipments declined by 5.6%, with domestic markets still its primary focus.

9. Realme came in ninth, shipping 13.7 million units with a 4% market share and an impressive 20.6% growth. Realme continues to excel in overseas markets, particularly in India and Africa.

10. Huawei retained its tenth spot, shipping 11.5 million units with a 4% market share and a 7.5% growth. Its sales remain heavily reliant on the domestic market, with limited presence internationally.

Market Trends

Samsung, Apple, and Xiaomi dominate the top three positions, with Samsung maintaining a sizable lead. The mid-tier rankings show close competition, especially between OPPO, vivo, and Transsion. Motorola’s remarkable growth underscores its expanding market reach, particularly in the Americas. Meanwhile, Huawei’s resurgence is hindered by its limited international presence, making its path to the top five a long-term challenge.