The 2024 Q4 smartphone market share in China reveals significant changes in rankings, with Huawei and Xiaomi emerging as the key players. According to market research data, Huawei, Xiaomi, and Apple claimed the top three spots for new device activations during the quarter. However, Apple witnessed a significant decline of 17.3% in activations compared to the same period last year.
Detailed Insights:
• Huawei: With 13.08 million activations, Huawei secured 18.04% of the market share, marking a 14.1% year-over-year growth.
• Xiaomi: Achieved 12.43 million activations, representing 17.14% of the market, a 5.3% growth from last year.
• Apple: Recorded 12.41 million activations, accounting for 17.11% of the market, but experienced a sharp 17.3% decline compared to Q4 2023.
• vivo: Reached 11.45 million activations, holding 15.79% of the market with an 11.6% year-over-year increase.
• Honor: With 9.62 million activations and 13.26% market share, Honor saw a 13.4% decline from the previous year.
Although OPPO’s exact data remains undisclosed, the “Others” category, which saw an 11.41% drop, suggests that OPPO might have also faced a downward trend.
Annual Market Overview:
For the entire year of 2024, vivo retained its position as the leading smartphone brand in China, capturing 17.38% of the market (including iQOO’s 4.68% share).
Huawei’s Comeback: Following the launch of the Huawei Mate 60 series and its return to the 5G market, Huawei made a remarkable comeback. It jumped from sixth to second place with a 16% market share.
Xiaomi’s Growth: Despite Huawei’s resurgence, Xiaomi managed to grow its market share, climbing from fifth to third with a 15.89% share.
Apple’s Decline: Under pressure from domestic brands, Apple’s market share fell to 15.1%, dropping to fourth place.
Other Key Rankings:
• Honor ranked fifth with a 14.77% market share.
• OPPO, including OnePlus, ranked sixth with 13.7%.
• Realme followed at 1.22%, while Huawei Smart Selection captured 1.12%.
• Samsung rounded out the top nine with a mere 0.77% market share.
Industry Highlights:
Huawei’s re-entry into the 5G market has rejuvenated its standing, while Xiaomi continues to demonstrate resilience and growth. Domestic brands like vivo and Honor dominate the rankings, leaving little room for international players like Apple and Samsung.
Renowned tech blogger @DigitalChatStation recently revealed that leading Chinese smartphone brands will expand their focus on foldable devices in 2025. Flagship foldable phones like the OPPO Find N5, Honor Magic V4, Vivo X Fold 4, and Huawei Mate X7 are confirmed to make their debut this year. Top 5 Smartphone Makers Embrace Foldable Technology The …
OPPO’s much-anticipated Find N5, confirmed to launch in February, is reportedly the Chinese counterpart of the global OnePlus Open 2. Revealed by OPPO Find series product manager Zhou Yibao, the Find N5 is expected to set new standards as the world’s thinnest foldable smartphone. A Slimmer Foldable: Compared to iPhone 16 Pro Recent leaks have …
Introduction The rapid evolution of smartphones has led to higher user expectations in performance, photography, and battery life. vivo’s recently launched X200 Pro has garnered widespread attention for its exceptional capabilities in these areas. With its cutting-edge camera system and advanced technology, the vivo X200 Pro offers a seamless user experience and remarkable photography, making …
December 25, 2024 – OPPO officially launched the A5 Pro smartphone yesterday at 14:30, with pre-orders now open. The device comes in four storage options: • 8GB RAM + 256GB storage • 8GB RAM + 512GB storage • 12GB RAM + 256GB storage • 12GB RAM + 512GB storage Design The OPPO A5 Pro features …
2024 Smartphone Market Share in China: Apple, Huawei, and Xiaomi Lead the Charge
The 2024 Q4 smartphone market share in China reveals significant changes in rankings, with Huawei and Xiaomi emerging as the key players. According to market research data, Huawei, Xiaomi, and Apple claimed the top three spots for new device activations during the quarter. However, Apple witnessed a significant decline of 17.3% in activations compared to the same period last year.
Detailed Insights:
• Huawei: With 13.08 million activations, Huawei secured 18.04% of the market share, marking a 14.1% year-over-year growth.
• Xiaomi: Achieved 12.43 million activations, representing 17.14% of the market, a 5.3% growth from last year.
• Apple: Recorded 12.41 million activations, accounting for 17.11% of the market, but experienced a sharp 17.3% decline compared to Q4 2023.
• vivo: Reached 11.45 million activations, holding 15.79% of the market with an 11.6% year-over-year increase.
• Honor: With 9.62 million activations and 13.26% market share, Honor saw a 13.4% decline from the previous year.
Although OPPO’s exact data remains undisclosed, the “Others” category, which saw an 11.41% drop, suggests that OPPO might have also faced a downward trend.
Annual Market Overview:
For the entire year of 2024, vivo retained its position as the leading smartphone brand in China, capturing 17.38% of the market (including iQOO’s 4.68% share).
Huawei’s Comeback: Following the launch of the Huawei Mate 60 series and its return to the 5G market, Huawei made a remarkable comeback. It jumped from sixth to second place with a 16% market share.
Xiaomi’s Growth: Despite Huawei’s resurgence, Xiaomi managed to grow its market share, climbing from fifth to third with a 15.89% share.
Apple’s Decline: Under pressure from domestic brands, Apple’s market share fell to 15.1%, dropping to fourth place.
Other Key Rankings:
• Honor ranked fifth with a 14.77% market share.
• OPPO, including OnePlus, ranked sixth with 13.7%.
• Realme followed at 1.22%, while Huawei Smart Selection captured 1.12%.
• Samsung rounded out the top nine with a mere 0.77% market share.
Industry Highlights:
Huawei’s re-entry into the 5G market has rejuvenated its standing, while Xiaomi continues to demonstrate resilience and growth. Domestic brands like vivo and Honor dominate the rankings, leaving little room for international players like Apple and Samsung.
Related Posts
Smartphone Giants to Double Down on Foldables in 2025
Renowned tech blogger @DigitalChatStation recently revealed that leading Chinese smartphone brands will expand their focus on foldable devices in 2025. Flagship foldable phones like the OPPO Find N5, Honor Magic V4, Vivo X Fold 4, and Huawei Mate X7 are confirmed to make their debut this year. Top 5 Smartphone Makers Embrace Foldable Technology The …
OPPO Find N5: The Chinese Version of OnePlus Open 2 Set to Launch in February
OPPO’s much-anticipated Find N5, confirmed to launch in February, is reportedly the Chinese counterpart of the global OnePlus Open 2. Revealed by OPPO Find series product manager Zhou Yibao, the Find N5 is expected to set new standards as the world’s thinnest foldable smartphone. A Slimmer Foldable: Compared to iPhone 16 Pro Recent leaks have …
vivo X200 Pro Review: A Perfect Fusion of Performance and Imaging
Introduction The rapid evolution of smartphones has led to higher user expectations in performance, photography, and battery life. vivo’s recently launched X200 Pro has garnered widespread attention for its exceptional capabilities in these areas. With its cutting-edge camera system and advanced technology, the vivo X200 Pro offers a seamless user experience and remarkable photography, making …
OPPO A5 Pro Launched: Powered by Dimensity 7300
December 25, 2024 – OPPO officially launched the A5 Pro smartphone yesterday at 14:30, with pre-orders now open. The device comes in four storage options: • 8GB RAM + 256GB storage • 8GB RAM + 512GB storage • 12GB RAM + 256GB storage • 12GB RAM + 512GB storage Design The OPPO A5 Pro features …