2024 Smartphone Market Share in China: Apple, Huawei, and Xiaomi Lead the Charge

The 2024 Q4 smartphone market share in China reveals significant changes in rankings, with Huawei and Xiaomi emerging as the key players. According to market research data, Huawei, Xiaomi, and Apple claimed the top three spots for new device activations during the quarter. However, Apple witnessed a significant decline of 17.3% in activations compared to the same period last year.

Detailed Insights:

• Huawei: With 13.08 million activations, Huawei secured 18.04% of the market share, marking a 14.1% year-over-year growth.

• Xiaomi: Achieved 12.43 million activations, representing 17.14% of the market, a 5.3% growth from last year.

• Apple: Recorded 12.41 million activations, accounting for 17.11% of the market, but experienced a sharp 17.3% decline compared to Q4 2023.

• vivo: Reached 11.45 million activations, holding 15.79% of the market with an 11.6% year-over-year increase.

• Honor: With 9.62 million activations and 13.26% market share, Honor saw a 13.4% decline from the previous year.

Although OPPO’s exact data remains undisclosed, the “Others” category, which saw an 11.41% drop, suggests that OPPO might have also faced a downward trend.

Annual Market Overview:

For the entire year of 2024, vivo retained its position as the leading smartphone brand in China, capturing 17.38% of the market (including iQOO’s 4.68% share).

Huawei’s Comeback: Following the launch of the Huawei Mate 60 series and its return to the 5G market, Huawei made a remarkable comeback. It jumped from sixth to second place with a 16% market share.

Xiaomi’s Growth: Despite Huawei’s resurgence, Xiaomi managed to grow its market share, climbing from fifth to third with a 15.89% share.

Apple’s Decline: Under pressure from domestic brands, Apple’s market share fell to 15.1%, dropping to fourth place.

Other Key Rankings:

• Honor ranked fifth with a 14.77% market share.

• OPPO, including OnePlus, ranked sixth with 13.7%.

• Realme followed at 1.22%, while Huawei Smart Selection captured 1.12%.

• Samsung rounded out the top nine with a mere 0.77% market share.

Industry Highlights:

Huawei’s re-entry into the 5G market has rejuvenated its standing, while Xiaomi continues to demonstrate resilience and growth. Domestic brands like vivo and Honor dominate the rankings, leaving little room for international players like Apple and Samsung.