CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Huawei emerged as the clear market leader with 36% YoY growth
Xiaomi and vivo achieved moderate gains of 10% and 6% respectively
Apple (-13%), OPPO (-9%), and Honor (-3%) faced declining sales
Government Intervention & 2025 Outlook China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
Apple’s upcoming lightweight smartphone, the iPhone 17 Air, has recently been the subject of extensive leaks. According to the latest reports, this ultra-thin device will measure just 5.5mm in thickness and offer impressive specifications, including a 6.6-inch OLED display and a single 48MP rear camera. Ultra-Thin Design & Advanced Display The iPhone 17 Air will …
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According to industry insiders, OPPO is preparing to launch its first “Ultra” flagship of the year, the OPPO Find X8 Ultra, following the Lunar New Year. Alongside this model, the brand is reportedly introducing a compact, flat-screen flagship—previously rumored as the Find X8 mini but now confirmed under a new moniker: OPPO Find X8 Next. Recent leaks from trusted …
China Smartphone Market Shows Modest 1.5% Growth in 2024 Amid Polarized Brand Performance
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Government Intervention & 2025 Outlook
China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications
While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
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