CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Huawei emerged as the clear market leader with 36% YoY growth
Xiaomi and vivo achieved moderate gains of 10% and 6% respectively
Apple (-13%), OPPO (-9%), and Honor (-3%) faced declining sales
Government Intervention & 2025 Outlook China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
As flagship smartphone camera technology continues to evolve, manufacturers are equipping their latest models with cutting-edge sensors. Based on publicly available data and industry insights, here is an in-depth analysis of the camera sensor sizes for the Vivo X200 Ultra, OPPO Find X8 Ultra, and Xiaomi 15 Ultra. Vivo X200 Ultra Camera Specifications Camera Setup: …
December 27 – According to South Korean media outlet Kipost, Apple is set to release its first foldable iPhone in September 2026. The device will feature a clamshell-style foldable design, similar to flagship foldables like the Samsung Galaxy Z Fold series. Production is expected to reach an annual volume of 15 to 20 million units. …
The Redmi K80 series, which debuted in November 2023 with the Redmi K80 and K80 Pro, set a new benchmark for the brand’s upgraded lineup, achieving over 660,000 units sold on its first day and breaking the K-series sales record. Now, attention is shifting to its upcoming premium variant—the Redmi K80 Ultra. According to leaks from …
OPPO’s product manager for the Find series, Zhou Yibao, has confirmed that the highly anticipated Find N5 foldable smartphone will be officially announced next week. Zhou shared this update on Weibo while responding to multiple queries from users about the Find N5, hinting that the upcoming device will be “stunning.” Ultra-Slim Design with Titanium Build …
China Smartphone Market Shows Modest 1.5% Growth in 2024 Amid Polarized Brand Performance
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated in the accompanying market trend chart.
Brand Performance Breakdown:
Government Intervention & 2025 Outlook
China’s recent inclusion of smartphones in national consumer subsidy programs aims to stimulate domestic demand, potentially boosting 2025 market performance. However, analysts caution that macroeconomic challenges and persistent consumer spending constraints may temper growth expectations.
Strategic Implications
While the 2024 results demonstrate market resilience through Huawei’s ecosystem strategy and localized innovation, the widening performance gap between domestic and international brands suggests intensifying competition. Industry observers recommend monitoring Q2 2025 procurement patterns and subsidy implementation effectiveness before revising market forecasts.
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