According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking a sharp 47.4% year-on-year drop. This marks the fourth consecutive month of decline for foreign smartphone manufacturers.
Trends in Chinese Domestic Smartphone Sales and Market Share (2023-2024)
Data from October 2024 also showed a year-on-year shipment decrease of 44.25%, highlighting the continued downward trend. Apple, the leading foreign smartphone manufacturer in China, is grappling with dual challenges: an economic slowdown and fierce competition from domestic brands.
In Q2 2024, Apple temporarily dropped out of the top five smartphone suppliers in China. Although it recovered in Q3, its sales still registered a slight year-on-year decline of 0.3%.
In an effort to boost sales, Apple launched a rare four-day promotional campaign in China, offering discounts of up to 500 RMB (approximately $68 USD) on its flagship models. This unusual move underscores the mounting pressure on foreign brands in one of the world’s largest smartphone markets.
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated …
Redmi Turbo 4: A Comprehensive Upgrade in Design, Display, and Performance Redmi, a subsidiary of Xiaomi, has unveiled its highly anticipated new year flagship smartphone, the Redmi Turbo 4. While the device has garnered significant attention from users eager to make it their next smartphone, debates about its pricing have surfaced. To help users better …
vivo hosted an OriginOS User Advisor Program co-creation exchange meeting today at its headquarters in Dongguan, Guangdong. During the event, vivo announced the OriginOS 5.0 pre-Spring Festival update plans and addressed some top issues raised by core users. Below are the officially announced features for the OriginOS 5.0 update (Note: Some features have already been …
What defines a true “Ultra” smartphone? For Xiaomi, the answer is clear: unparalleled imaging capabilities. Since partnering with Leica, Xiaomi’s Ultra series has consistently prioritized photographic excellence, and the newly launched Xiaomi 15 Ultra is no exception. After extensive testing, it’s safe to say this device sets a new benchmark for smartphone photography—pure, powerful, and …
Apple and Other Foreign Smartphone Brands See Decline in China: November 2024 Shipments Drop 47.4% YoY
According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking a sharp 47.4% year-on-year drop. This marks the fourth consecutive month of decline for foreign smartphone manufacturers.
Data from October 2024 also showed a year-on-year shipment decrease of 44.25%, highlighting the continued downward trend. Apple, the leading foreign smartphone manufacturer in China, is grappling with dual challenges: an economic slowdown and fierce competition from domestic brands.
In Q2 2024, Apple temporarily dropped out of the top five smartphone suppliers in China. Although it recovered in Q3, its sales still registered a slight year-on-year decline of 0.3%.
In an effort to boost sales, Apple launched a rare four-day promotional campaign in China, offering discounts of up to 500 RMB (approximately $68 USD) on its flagship models. This unusual move underscores the mounting pressure on foreign brands in one of the world’s largest smartphone markets.
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