Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
Liu’s Original Post
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
The highly anticipated OPPO Find X8 Ultra, positioned as the imaging flagship of the series, is set to redefine industry standards with cutting-edge display and camera innovations. Following the acclaim of its predecessor—equipped with the MediaTek Dimensity 9400 chipset and OPPO’s proprietary Tidal Engine for seamless gaming performance—the new Ultra variant promises groundbreaking advancements in …
Following the successful debut of the Realme GT7 Pro in November 2023, which redefined flagship affordability with its Snapdragon 8 Supreme Edition chipset, Realme has announced the imminent release of its upgraded variant: the Realme GT7 Pro Racing Edition. Touted as a “pure-blooded performance flagship,” the device will prioritize raw power, battery efficiency, and gaming capabilities …
The global smartphone market is showing signs of recovery in 2024 after two consecutive years of decline. According to Counterpoint’s latest report, smartphone sales increased by 4% year-over-year, rebounding from the lowest sales levels recorded in a decade during 2023. This positive growth marks a turning point for the industry, driven by strong demand for …
CounterPoint Research released its annual analysis on January 28, 2024, revealing a 1.5% year-over-year (YoY) increase in China’s smartphone sales. The market displayed uneven performance throughout the year, with weaker demand during both Q1 and Q4 compared to 2023 levels. However, sustained growth between Week 5 and Week 36 partially offset these declines, as illustrated …
OPPO and OnePlus Design Chief Reflects on a Decade of Innovation and Teases 2025’s New Design Language
Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
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