According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking a sharp 47.4% year-on-year drop. This marks the fourth consecutive month of decline for foreign smartphone manufacturers.
Trends in Chinese Domestic Smartphone Sales and Market Share (2023-2024)
Data from October 2024 also showed a year-on-year shipment decrease of 44.25%, highlighting the continued downward trend. Apple, the leading foreign smartphone manufacturer in China, is grappling with dual challenges: an economic slowdown and fierce competition from domestic brands.
In Q2 2024, Apple temporarily dropped out of the top five smartphone suppliers in China. Although it recovered in Q3, its sales still registered a slight year-on-year decline of 0.3%.
In an effort to boost sales, Apple launched a rare four-day promotional campaign in China, offering discounts of up to 500 RMB (approximately $68 USD) on its flagship models. This unusual move underscores the mounting pressure on foreign brands in one of the world’s largest smartphone markets.
The smartphone market has never been more competitive, with brands releasing flagship models one after another. Amid this fierce competition, OnePlus 13 has emerged as a standout contender. Despite lacking a “Pro” designation in its name, this device delivers professional-grade performance, display, camera, and battery life. Here’s an in-depth look at what makes the OnePlus …
In today’s competitive smartphone market, Vivo sets a new standard with its flagship Vivo X200 Pro. This device combines cutting-edge imaging technology, exceptional performance, and robust battery life, making it a standout in the premium smartphone category. Design: Elegance Meets Precision The Vivo X200 Pro carries forward Vivo’s signature design aesthetics with a 6.78-inch 1260p …
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Apple and Other Foreign Smartphone Brands See Decline in China: November 2024 Shipments Drop 47.4% YoY
According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking a sharp 47.4% year-on-year drop. This marks the fourth consecutive month of decline for foreign smartphone manufacturers.
Data from October 2024 also showed a year-on-year shipment decrease of 44.25%, highlighting the continued downward trend. Apple, the leading foreign smartphone manufacturer in China, is grappling with dual challenges: an economic slowdown and fierce competition from domestic brands.
In Q2 2024, Apple temporarily dropped out of the top five smartphone suppliers in China. Although it recovered in Q3, its sales still registered a slight year-on-year decline of 0.3%.
In an effort to boost sales, Apple launched a rare four-day promotional campaign in China, offering discounts of up to 500 RMB (approximately $68 USD) on its flagship models. This unusual move underscores the mounting pressure on foreign brands in one of the world’s largest smartphone markets.
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