Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
Liu’s Original Post
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
OPPO’s much-anticipated Find N5, confirmed to launch in February, is reportedly the Chinese counterpart of the global OnePlus Open 2. Revealed by OPPO Find series product manager Zhou Yibao, the Find N5 is expected to set new standards as the world’s thinnest foldable smartphone. A Slimmer Foldable: Compared to iPhone 16 Pro Recent leaks have …
According to data released by the China Academy of Information and Communications Technology (CAICT) on January 3, 2025, foreign smartphone brands experienced a significant decline in the Chinese market. In November 2024, shipments of foreign-brand smartphones in China reached just 3.04 million units, compared to 5.769 million units during the same period last year, marking …
The smartphone market continues to witness fierce competition, with brands striving to introduce more innovative and competitive products. OPPO’s 2025 roadmap has garnered significant attention, thanks to a series of leaks by prominent tech blogger @Digital Chat Station. These leaks reveal that OPPO is gearing up to launch multiple new smartphones in the first half …
On February 12, OnePlus announced record-breaking sales growth during the Spring Festival holiday, securing the highest year-over-year sales increase in the smartphone industry. The brand’s flagship gaming smartphone, the OnePlus Ace 5 Pro, claimed the top spot in sales growth across all price segments, while the newly launched OnePlus 13, renowned for its “flagship-level performance …
OPPO and OnePlus Design Chief Reflects on a Decade of Innovation and Teases 2025’s New Design Language
Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
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