Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
Liu’s Original Post
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
On February 12, OnePlus announced record-breaking sales growth during the Spring Festival holiday, securing the highest year-over-year sales increase in the smartphone industry. The brand’s flagship gaming smartphone, the OnePlus Ace 5 Pro, claimed the top spot in sales growth across all price segments, while the newly launched OnePlus 13, renowned for its “flagship-level performance …
The 2024 Q4 smartphone market share in China reveals significant changes in rankings, with Huawei and Xiaomi emerging as the key players. According to market research data, Huawei, Xiaomi, and Apple claimed the top three spots for new device activations during the quarter. However, Apple witnessed a significant decline of 17.3% in activations compared to …
Redefining Portability: Slimmer, Lighter, Flagship-Grade Ergonomics The OPPO Find N5 marks a paradigm shift in foldable design by achieving unprecedented thinness and lightness. With a folded thickness of 8.93mm (9.35mm for the purple edition) and a weight of 229g (White/Black), it rivals conventional flagship smartphones in handfeel. Notably, its unfolded profile measures just 4.21mm—surpassing even …
December 25, 2024 – OPPO officially launched the A5 Pro smartphone yesterday at 14:30, with pre-orders now open. The device comes in four storage options: • 8GB RAM + 256GB storage • 8GB RAM + 512GB storage • 12GB RAM + 256GB storage • 12GB RAM + 512GB storage Design The OPPO A5 Pro features …
OPPO and OnePlus Design Chief Reflects on a Decade of Innovation and Teases 2025’s New Design Language
Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
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