Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
Liu’s Original Post
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
December 25, 2024 – Market research firm Omdia has released its Q3 2024 global smartphone rankings, revealing key trends in the industry. The quarter saw a total shipment of 309.9 million units, marking a modest year-over-year growth of 2.6%. Among the highlights, Motorola emerged as the standout performer with a 37.3% growth rate, while Huawei …
Exciting news for tech enthusiasts as February is shaping up to be a landmark month for smartphone launches. According to insider reports, the confirmed releases include the Xiaomi 15 Ultra, OPPO Find N5, Realme Neo 7 SE, and an undisclosed mid-range Snapdragon 8 Elite-powered smartphone. Additionally, the highly anticipated Huawei Pocket 3 foldable phone remains …
Renowned tech blogger @DigitalChatStation recently revealed that leading Chinese smartphone brands will expand their focus on foldable devices in 2025. Flagship foldable phones like the OPPO Find N5, Honor Magic V4, Vivo X Fold 4, and Huawei Mate X7 are confirmed to make their debut this year. Top 5 Smartphone Makers Embrace Foldable Technology The …
In January 2025, several new smartphones are expected to launch, according to a Weibo post by the well-known tech blogger @Digital Chat Station. The lineup includes the Redmi Turbo 4, iQOO Z9 Turbo Long Battery Edition, Realme 14 Pro+, and Huawei Enjoy 80. The release of Huawei Enjoy 80 remains tentative. The blogger also shared …
OPPO and OnePlus Design Chief Reflects on a Decade of Innovation and Teases 2025’s New Design Language
Liu Haoran, General Manager of the OPPO Industrial Design Center and Chief Design Officer of OnePlus, shared a reflective and forward-looking post on social media, marking the end of his first decade at OPPO. In the post, he highlighted major achievements and offered insights into OnePlus’s future direction, including a new design language set to debut in 2025.
A Decade of Growth and Innovation
Liu recounted his journey at OPPO, starting with the design of the OPPO R5 and evolving into leadership roles within OPPO and OnePlus. Over ten years, he witnessed the brand grow from a small player into a global leader, focusing on innovative product design and strategic collaborations.
2024 Achievements
Liu detailed the highlights of 2024, during which OPPO and OnePlus released more than ten flagship products, including the OPPO Find N3, Find X8, Reno 12, Reno 13, OnePlus 13, and OnePlus Ace 3 Pro. These products received widespread acclaim, consistently achieving top Net Promoter Scores (NPS). Liu credited these successes to the team’s dedication and alignment, which he believes have reached new heights.
2025: A Year of Challenges and Opportunities
Looking forward, Liu revealed ambitious plans for 2025, including:
• New Foldable Flagships: OnePlus aims to launch a new generation of foldable phones that will be the lightest and thinnest in their category.
• Design Innovations: A groundbreaking design language for OnePlus will be unveiled, with significant improvements in craftsmanship, materials, and functionality.
• User-Centric Experiences: Liu emphasized the importance of direct user engagement, with the design team planning frequent global visits to understand user needs better.
• Expanded Infrastructure: OPPO is building new campuses and design studios to further enhance product quality and innovation.
OnePlus’s Upcoming Device: A Power-Packed Flagship
Earlier this year, industry insider @DigitalChatStation revealed that OnePlus plans to launch a new flagship smartphone featuring MediaTek’s Dimensity 9400+ processor. Key details include:
• Display: A 1.5K flat-screen design.
• Build: A metallic frame with a glass or fiberglass back.
• Camera: A focus on large-sensor primary cameras.
• Battery: Expected capacity exceeding 7000mAh.
• Fingerprint Tech: Both short-focus and ultrasonic fingerprint recognition options.
This device is positioned to compete with value-packed offerings from brands like Realme and Redmi, emphasizing extreme performance and affordability.
Additionally, the insider hinted at OnePlus’s plans for new product lines in 2025, including one compact flat-screen model and two larger flat-screen devices. These will feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors, targeting various price segments.
Conclusion
With a decade of achievements and an ambitious roadmap for the future, Liu Haoran and his team at OPPO and OnePlus are set to redefine smartphone design in 2025. The new OnePlus design language, coupled with innovative flagship devices, highlights their commitment to excellence and user-focused innovation.
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